bbno$ Bills Paid on Time by BMO
BMO partnered with viral TikTok rapper, bbno$ to do the unthinkable: make good financial habits go viral. 30M views later, we got a lot of GenZ thinking about paying their bills on time.
2024 Cannes Lions | Shortlist | Social & Influencer
2024 Lia Awards | Bronze | Use of Social Media & Influencers - Original Music
2024 Lia Awards | Shortlist | Use of Social Media & Influencers - Use of TikTok
2024 Strategy Awards | Gold | Launch Strategy
2024 Strategy Awards | Gold | Connection Strategy
2024 Strategy Awards | Silver | Social - Conversational Strategy
2024 Applied Arts | Advertising | Music – Single
2024 Applied Arts | Advertising | Digital Engagement Campaign
2024 Applied Arts | Advertising | Experiential/Digital Engagement - Single
2024 ADCC | Gold | Influencer Campaign
2024 ADCC | Silver | Creative Effectiveness in Advertising
2024 ADCC | Bronze | Branded Content
2024 The Drum | Bronze | Social - Finance
2024 The Drum | Shortlist | Social Strategy - Celebrity or Influencer Partnership
2024 Media Innovation Awards | Gold | Best Use of Influencers
2024 Media Innovation Awards | Gold | Best in Branded Content
2024 Media Innovation Awards | Gold | Best in Video Platforms
2024 Media Innovation Awards | Silver | Best in Social
2024 Media Innovation Awards | Silver | Best in Consumer Engagement
2024 Media Innovation Awards | Silver | Best in Finance
2024 CMAs | Gold | TikTok Power of Entertainment
2024 CMAs | Gold | Finance Business/Brand Impact
2024 CMAs | Gold | Finance Innovative Media
2024 CMAs | Silver | Finance Engagement
2025 AToMiC | Audio | Gold
2025 AToMiC | Social | Gold
2025 AToMiC | Best Digital Engagement | Silver
2025 AToMiC | Idea | Silver
98% Positive Sentiment - Our music video reached its intended audience with thousands of overwhelmingly positive comments and BMO hype from our Gen Z target.
The First track that reminds Gen Z to pay their bills - We asked Gen Z for their bill due dates and actually reminded them to pay their bills with texts from bbno$ himself.
To help Gen Z continue to build their credit far beyond our campaign, we pressed our bill-reminding track on limited-edition, BMO blue vinyl.