TUMS Bingo Sweepstakes By TUMS
During the big game, we created an even bigger game for Tums. A real-time Super Bowl Bingo game where every square was based on the most heart-burn inducing, “Tumsworthy” moments of the game.
Our game was the #7 trending hashtag on Twitter that night. 15K bingo cards were downloaded. 21 minutes was the average time spent on the site.
Campaign US, Campaign Asia, AdWeek Part 1, AdWeek Part 2, AdWeek Part 3, The Wall Street Journal, Media Post,
